Below is a selection of my work. These are grouped into the following categories for your convenience. Please reach out directly with questions or if you would like to see more of my work.
DesignOps
&
Creative Leadership
Wegmans
Creative Director
2025
Led the migration of an e-commerce platform while redesigning core experiences across web and mobile. Transitioning from UX Lead to Head of Creative, I managed Creative initiatives across 11 workstreams, led scoping and estimation, ensured quality of deliverables, mentored UI/UX designers, streamlined workflows, and enhanced cross-functional collaboration driving efficiency and innovation.
Leadership
Citi Retail Services
Creative Lead
2023
Led DesignOps initiative while building a Figma Design System to support 19 financial products and training a team of 40+ creatives in 10 months resulting in 160% ROI and an estimated $7.02M business impact in workflow efficiencies and tool consolidation.
Management
Design Thinking
Thinkery
Program Manager
2017
Changing the expectations of children's museums by integrating design thinking and STEAM-learning into immersive experiences, while managing a team of up to 14 individuals, 13 exhibits, and 9 programs for 450,000 annual customers.
Strategy
Research
Citibank
Strategist & UX Lead
2024
XD Lead on strategic project to identify moments of disproportionate impact across siloed lines-of-business grounded in a corporate multi-year CX vision and roadmap.
Strategy, Research
Workshops
Fortune 50 Automotive and Financial Corporation
Strategist & Researcher
2019
Conducted in-person ethnographic research across North America, Europe, and Asia-Pacific to understand customer financial and mobility needs. Developed a truly global CX Strategy grounded in an actionable framework and facilitated client workshops for executive leadership around the world to increase adoption and impact.
Research, Strategy
Experience Design
Independent Work
Sole Researcher
2013
Generative research in Cambodia and Singapore uncovered how secure databases and video games could be the key in the management of the archaeological Maritime Silk Routes site across Southeast Asia.
UX/UI Design
Information Architecture
Individual Contributor & Leader
2022
Senior Designer from discovery through implementation for a new digital-only credit product aimed at simplifying the acquisitions and servicing experience within retail services.
Content Strategy
Citibank Branded Cards
Individual Contributor
2021
Senior UX Designer constructing a microsite to onboard new financial customers after opening a bank account replacing an antiquated physical packet stuffed with hundreds of documents.
UX Research
The Bump, TKWW
2020
Crafted a new gamified feature with an amazing team based on identified market gap and made a traditionally analog and frustrating process a fun, interactive experience for families.
PhilanthroDate (now Swoovy)
2018
UX Generalist rapidly building a MVP philanthropic dating app concept to help singles make meaningful, long-lasting relationships while doing good in their communities.
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